Newsletter Frequency

Fri, 12 Feb 2010

I usually send out a newsletter whenever I have a new thing-of-interest on the website. Under normal circumstances this would mean a new newsletter every week or so. This month, though, I've added a lot of stuff to the site. I've already sent out five newsletters this month. I can see from my newsletter stats that I'm still getting a satisfying number of people siging up. But at the same time I've been seeing a few people unsubscribing. A couple of people have taken the time to let me know that I'm sending out too many newsletters – hence their unsubscription.

So the question is, what should I do? I have a modest plan. Two newsletters. One, constantly updated, perhaps linked to the Workshop Notes blog. The other limited to once a week at most, containing a disgest of the more regular newsletter.

What do you think? How do you feel about the current frequency of newsletters, too many, too few? Have you changed to the new server yet? (If not, sign up top left of this page) Any other suggestions.