Newsletter Frequency

Fri, 12 Feb 2010

I usually send out a newsletter whenever I have a new thing-of-interest on the website. Under normal circumstances this would mean a new newsletter every week or so. This month, though, I've added a lot of stuff to the site. I've already sent out five newsletters this month. I can see from my newsletter stats that I'm still getting a satisfying number of people siging up. But at the same time I've been seeing a few people unsubscribing. A couple of people have taken the time to let me know that I'm sending out too many newsletters – hence their unsubscription.

So the question is, what should I do? I have a modest plan. Two newsletters. One, constantly updated, perhaps linked to the Workshop Notes blog. The other limited to once a week at most, containing a disgest of the more regular newsletter.

What do you think? How do you feel about the current frequency of newsletters, too many, too few? Have you changed to the new server yet? (If not, sign up top left of this page) Any other suggestions.

Comments (1)

  • Shelley Noble February 13, 2010 at 2:25 am

    An RSS feed subscription

    An RSS feed subscription through a blog reader like Bloglines would handle any sense of imposition one might have! That way updates would be looked at the fan’s convenience rather that put into inbox to read. I say there can never be too many posts as long as I can choose when to enjoy them. I even subscribe to your Twitter feed and have all the people I follw "pop-up" on my screen everytime they sneeze or anything.
     

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