Subscription?

Thu, 5 Nov 2009

I think I've mentioned before that I'm thinking of adding a subscription system to the website. My plan so far is as follows: (I'm looking for feedback here so please let me know what you think)
You'll still be able to buy downloads and access the website as before and the website will still be open access. On top of that, there will be two types of subscription

Standard Subscription:
A standard subscription will give you free access to all the downloadable models that I create during the lifetime of that subscription. It'll also give you access to the pdf extras that I have been adding to the Workshop Notes blog – these will be restricted to subscribers.

Premium Subscription:
This will be the same as standard subscription but will add access to all the downloadable models in the store with the exception of the education kits (Only the Bridges Pack at the moment. I have plans for more school type projects in the future.)
How much? How does £14.95 a year for standard and £34.95 for a year of premium sound? I guess that after a year of premium, most people will switch to standard as they'll have downloaded the archive. I could also add a reduced subscription period for the standard subscription – say £4.95 for three months standard or £8.95 for six months or both, or all three. I'd really appreciate any feedback you have on this – thanks!

Comments (5)

  • Shelley Noble November 5, 2009 at 9:41 pm

    I really like the Standard

    I really like the Standard Subscription and its pricepoint. But there’s nothing "standard" about it! Since when is it normal to get EXCLUSIVE for subscribers (!!!!) Rob Ives ingenious and fun paper models ?! Better call it Rob Ives Pioneering Premier Paper Program or something that gets across how cool this is!

    • Randolph Kim November 6, 2009 at 12:27 am

      Your subscription idea is

      Your subscription idea is great!  I don’t know about others but I myself will be your constant fan and supporter for as long as I live.   I am just thrilled that the subscription price is very affordable! It will be also so much convenient to pay once a year and not pay each time when the new models go on sale.

      Keep the great ideas coming!

  • Deal November 6, 2009 at 2:58 pm

     Think subsciption is good

     Think subsciption is good idea. But with the deep recession over here, the price is pretty steep. Not much "extra" cash floating around. Maybe next year. You know if we already have everything designed so far, we are only betting our 15 or so bucks that several new items will appear in our 6 month time frame.

    • ken November 10, 2009 at 12:53 am

      Rob, I have to agree with

      Rob, I have to agree with Deal.  Subscription based plans are both good and bad.  Good in that one could, hopefully, pay less for models than if purchasing them individually.  Bad in that one would have no guarantee of new model availability, or the number of such, within the given subscription timeframe.  For your own online survival, against the masses of potentially miffed subscriptionists, it may be advisable to incorporate some sort of subscription guarantee.  For example, if you opt for going with a yearly subscription service, then you may need to guarantee a minimum of 1 new model every 2 months (every 8.67 weeks) so that the subscriber just overly breaks even, given the 14.95L yearly subscription price versus the 2.50L individual model price.  It may even be better to offer a minumum of 1 new model every 6 or 7 weeks.  This makes for a better offer for the subscription service, and it helps keep people coming back for at least a year’s time.  Yes, it does put you on the hook, but it really should if you are going to offer such a service.  And what should the guarantee be?  Perhaps a refund of one half the subscription price, or a free subscription renewal, or free access to a certain number of already available downloable models.  Based upon how you craft the service, and the guarantee, this could be a good boon for your site, or a bust.

      • robives November 11, 2009 at 2:29 pm

        Thanks to all the people who

        Thanks to all the people who spent the time to comment or email about the proposed subscription service. With these comments in mind I’ve made a couple of changes. Firstly, a subscription will be only £9.95 a year rather than the original proposal o £14.95. There is also the option to pay every six months. There will be a roling access of the two most recent download models for new subscribers as well as all the models for the upcoming year.

        I’m not sure how many models I’ll be creating over the course of a year and I understand the point that as a subscriber, you are taking a bit of a gamble. As a guarantee then, if I don’t create a model in any one quarter, I’ll send all subscribers a gift token so that they can choose any existing model from the download shop for free. In practice I would hope to create at least two new downloads each quarter as well as extra projects and downloads on workshop notes.

        Subscriptions are working now – you can sign up here!

Comments are closed.