Structuring the Memberships: And a Snap Up Heart

Sun, 13 Feb 2011

"What's to stop me becoming a member for a month, downloading everything, then cancelling my membership" went the recent email. And of course he was correct, if he did do that he wouldn't be the only person. It is becoming increasingly obvious, as the back catalogue grows, that whole system is just not right. It seems almost as if monthly members who are regular, loyal payers are missing out compared to those who swoop in and download. I've been thinking about this for a while, looking round, to see if there are any solutions out there. I've found lots of websites that have subscriptions but all seem to have the same problem. After lots of thinking and planning and researching I think I've come up with a solution. Tell me what you think of this. Does it sound fair? This'll be for new subscribers, current subscribers will stay as they are.

For example: On 14th Feb 2011 you sign up for a monthly membership. You pay your £3. This lets you download all the projects produced until 14th March 2011. You can also download all the projects from the archive back to 14th Jan 2011.

The next month, you pay your £3 monthly membership, this gives you access to all the projects until 14th April 2011 but also, you now have access further back in the archive to 14th Dec 2010. (True Love's birthday by the way 🙂 And so it goes, each month you get access further back into the archive.

If you sign up for an annual membership you'll have immediate access one year back into the archive and if you buy the plus membership you'll have instant access to it all. 

I'm really pleased with it as a way forward. What do you think?

Oh, and I've linked the snap up heart model with this post, in case you missed it in the archives. Happy Valentine's Day